Brand management problems in SMEs : case study on GävleVandrarhem AB and Chailease international finance corporation-Shenzhen branch

Huang, Huakuai; Lai, Ying

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Brand management problems in SMEs: case study on GävleVandrarhem AB and Chailease international finance corporation-Shenzhen branch

Huang, Huakuai

University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.

Lai, Ying

University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.

2011 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis

Abstract [en]

This study aims to examine how brand management is implemented in SMEs, and investigate the problems encountered by SMEs when managing their brands in order to build strong brands.

Place, publisher, year, edition, pages

2011. , p. 53

Keywords [en]

Brand, Brand management, Brand management problems, SMEs

National Category

Social Sciences

Identifiers

URN: urn:nbn:se:hig:diva-11461Archive number: E3BA:DiVA 1/2012OAI: oai:DiVA.org:hig-11461DiVA, id: diva2:496220

Subject / course

Business administration

Educational program

Business administration – master’s programme (one year)

Uppsok

Social and Behavioural Science, Law

Supervisors

Osarenkhoe, Aihie

Available from: 2012-02-22 Created: 2012-02-09 Last updated: 2025-10-02Bibliographically approved

Open Access in DiVA

Brand management problems in SMEs(1092 kB)

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