Nilsson, P. (2014). Promoting physical activity at a local level, a study conducted at a local health campaign. Bachelor thesis in Public Health science. Department of work- and public health science. The academy of health and working life. University of Gävle.

The aim: Physical activity is strongly associated to good health, both physically and mentally. In this study carried out at a local health campaign, the aim was to investigate whether the participants found the campaign motivating for physical activity.

Method: This was examined through interviews in which 4 participants were asked to answer some questions about motivation and physical activity.

Results: The results showed that the respondents experienced the local health campaign motivating to physical activity. The participants felt that they received social support from other participants, which seemed motivating to physical activity.

Conclusion: Those who were interviewed in this study experienced the local health campaign as motivated for physical activity. Their participation has helped them find new ways to do their exercise. The inspiration the participants got during the campaign, they also had used for from a longer period of time after their participation.

Keywords: Physical activity, motivation, health promotion, health campaign