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  • 1.
    Ahmadi, Zahra
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi. KTH.
    Market orientation and public housing companies in the Swedish declining market2016Licentiatavhandling, med artikler (Annet vitenskapelig)
    Abstract [en]

    The licentiate thesis consists of three papers with the particular topic in public housing. They discuss how the public housing companies manage the transition to higher economic demands meeting increased customer and market requirements. These studies focus specifically on how the public housing company deal with market challenges associated with the decision to demolish, maintain and/or new construction. Market-oriented perspective can be a tool for the public housing companies to achieve better customer value and enhance economic development. Although the market orientation concept has contributed to valuable improvements in research, the thesis assumes that it is necessary to distinguish between that the public housing companies operate market-oriented to meet customer requirements and their focus on innovation. Paper I develops market/innovation types and then investigates how public housing companies adapt to these types. It was found that economic conditions in the municipality have a major impact on the housing companies, causing them to act innovatively and create superior customer value by innovations. The study confirms that the implementation of market and innovation orientation contributes to competitive advantages in growing markets, while weak economic conditions impair implementation in declining markets. Paper II addresses how public housing companies in declining markets act based on the concept of market intelligence. This study suggested and tested whether there is a positive link between collecting customer information, disseminating it in the organization, and responding to customer needs, and whether this link has an impact on strategic performance. The result shows that weak links exist in the process; the efficiency of intelligence distribution in public housing companies is affected mainly by their responsiveness to customer needs. Paper III also addresses the public housing companies’ market strategies in declining markets. This study, based on a market-strategic perspective, compares how public housing companies act in relation to customer wants compared to the private housing market. The result shows that public housing companies are more engaged in carrying out new construction, renovation, and reconstruction, as well as taking more social responsibility compared to the private sector. In particular, their concern for the customers’ social needs is evident.

  • 2.
    Ahmadi, Zahra
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Moderating effects on market orientation and strategic performance: A study of public housing companies in Sweden2018Konferansepaper (Fagfellevurdert)
  • 3.
    Ahmadi, Zahra
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Moderating effects on the market orientation and strategic performance relationship in public housing2019Inngår i: Baltic Journal of Management, ISSN 1746-5265, E-ISSN 1746-5273, Vol. 14, nr 4, s. 559-577Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose - The purpose of this study is to examine how external factors moderate public housing companies’ market orientation and strategic performance relationship.

    Design/methodology/approach – The quantitative method was applied to data from a survey sent to 289 public housing companies in Sweden. A hierarchical, multicollinearity diagnostics–moderated regression analysis is used to test the research hypotheses.

    Findings – The results reveal moderating factors. The companies take several initiatives to inform themselves about customers’ needs and distribute the information within the company, but economic conditions, as well as market and technological turbulence in the municipalities, moderate the relationship between market orientation and strategic performance. Economic conditions make it difficult for public housing companies to strategically act based on market needs when making decisions and planning construction strategies (strategic performance).

    Research limitations/implications – This study is limited by focusing on public housing companies, a sector that differs radically from the open market. The study highlights the effects of moderating factors that are important for companies’ strategic performance and long-term construction strategies. From this limited focus, researchers might use the results to compare both similar and different market situations.

    Practical implications – The results of the study are useful for companies facing a similar market situation of external moderating constraints. The result might be used in future research related to the area in focus.

    Originality –This research adds new knowledge to market research by including the impact of economic conditions, which provide insight into how to develop and use market knowledge in real estate and public housing markets.

  • 4.
    Ahmadi, Zahra
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    The role of competitive strategy and market orientation: the effect of innovation and sustainability - a study of public housing companies2019Konferansepaper (Fagfellevurdert)
  • 5.
    Ahmadi, Zahra
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi. KTH, Bygg- och fastighetsekonomi.
    The role of market orientation in public housing companies: A study of MO’s effect on construction strategies2018Doktoravhandling, med artikler (Annet vitenskapelig)
    Abstract [en]

    The development of public housing companies in Sweden is strongly influenced by legal, economic, and demographic changes. The companies long tradition of taking responsibility for customer welfare in living have recently been criticized for excessive dominance over price setting, which is claimed to give them competitive advantages in the housing market. New legislation in 2011 requires financial return on investment, implying increased competition with radical changes for the companies. Because of the law, they find themselves transitioning from the role of being responsible for living conditions in Sweden to having to work in a businesslike manner with increased competition.The purpose of this dissertation is to analyze how the public housing companies’ deal with market orientation constructs and what their impact is on construction strategy choices. Theoretically, the market orientation concept is seen as a tool for companies to create superior value for the customers and influence strategic performance, which is a relationship tested and analyzed in this dissertation.The research was conducted through data collection stages using qualitative and quantitative methods. In the first stage, a qualitative pilot study was conducted with interviews of 15 managers in 11 public housing companies in central Sweden. In the second stage, two quantitative comparative studies of public and private housing companies in declining markets in central Sweden were conducted, collecting data from 23 (22 survey respondents) public and 37 private housing companies (16 respondents). In the third and final stage, two quantitative studies were conducted, collecting data from all 289 public housing companies (165 respondents) in Sweden.Results of the five studies show, firstly, that economic condition in the municipality have a major impact on the housing companies’ construction strategies, causing them to act innovatively in order to create superior customer value. Secondly, market orientation efforts contribute to competitive advantages in growing markets, while weak economic conditions limit the companies’ construction strategy choices in declining markets. After analyzing the link between market orientation constructs and construction strategy in declining markets, results showed that the public housing companies demonstrate higher responsiveness to customer demands compared to the private sector, but these have no effects on construction strategy. Thirdly, the analysis of moderating (external) and mediating (corporate social responsibility) effects on the market orientation and construction strategy relationship confirms that economic conditions in society influence construction strategy planning and decisions. The results of the mediating effects of CSR indicate that environmental and social issues have a positive influence on the market orientation and construction strategy relationship.

  • 6.
    Ahmadi, Zahra
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi.
    Vi är lika: Kulturella skillnader och professionalism i internationella projekt2012Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
    Abstract [en]

    Abstract

    Title: We are equal. A study of cultural differences and professionalism in international projects.

    Level: Thesis for Master Degree in Business Administration.

    Author: Zahra Ahmadi

    Supervisor: Lars Ekstrand

    Date: 2012-05

    The purpose of my study is to analyze and examine it well-educated people can reduce the cultural differences in interaction with other actors around the world. Part of aims study surveys and analyzes to understand how educated people can communicate and facilitate communication in order to achieve the goals and motivation in international collaboration. Problems can arise from cultural differences in connection with that persons face in society and in international collaboration. In this study, I assume theoretical framework that exists in cultural and communication theme and professionalism to find common objectives within educated groups.

    Method: The purpose of this study, I have chosen to use a qualitative approach. I have conducted interviews with people who work internationally within the company Sandvik and with teachers at the University of Gävle who have worked abroad with teaching. In order to depict how well educated people working in international collaborations, I have seen qualitative research method as relevant. When analyzing the material I have been based on the hermeneutic interpretation in order to elucidate and compare respondents' views on professionalization and the importance of understanding and managing cultural differences in an international context.

    Conclusions: The study shows that highly educated people have a major impact on communication with other people. Professionalism in an international collaboration that is characterized by complexity and knowledge, can thus affect both cultural differences andcommunication in itself. Although personal values differ between different national cultures in terms of language and different ways of working individuals try to adapt to each other in international collaboration. In most cases there are cultural differences that contribute to difficulties in co-operation once, but the study shows that highly educated people solve complexity by applying their knowledge of how problems can be handled. This requires that educated people are aware of the culture, way of interpreting meanings in different contexts, have insight on the institutional structures and rules. Professional people can thus both facilitate communication and leadership, which can contribute to a positive attitude to achieve the objectives of collaboration.

    Suggestions for future research: It may be proposed in the future, a comprehensive study of well-trained groups that meet in different countries. Quantitative can be used methods in both the public and private sectors. It is possible to conduct a quantitative study and compare with qualitative studies and draw conclusions.

    Contribution of the thesis: This study helps to get an attractive understanding of how educated people meet in both the public and private sectors in an international project. My theoretical contribution consists of knowledge in two professional international Swedish organizations. I complement and expand knowledge in the fields of culture and professionalism.

    Despite cultural differences, the professionals communicate regardless of the culture and society they come from. The study can be used by different companies to develop and improve the relationship in an international project. In addition, the study shows that educated people encounter respect and have easier communication than non-educated.

    Keywords: Culture, Communication and Professionalism

    Fulltekst (pdf)
    Zahra Ahmadi
  • 7.
    Ahmadi, Zahra
    et al.
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Berggren, Björn
    KTH.
    Public housing companies in transition: from governmental tools to profit-making organizations2020Konferansepaper (Fagfellevurdert)
  • 8.
    Ahmadi, Zahra
    et al.
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi. KTH, School of Architecture and the Built Environment (ABE), Real Estate and Construction Management, Building and Real Estate Economics.
    Lind, Hans
    KTH, School of Architecture and the Built Environment (ABE), Real Estate and Construction Management, Building and Real Estate Economics.
    Strategies in declining housing markets: a comparison of public and private housing companies2016Konferansepaper (Annet vitenskapelig)
  • 9.
    Ahmadi, Zahra
    et al.
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Lind, Hans
    School of Architecture and the Built Environment, KTH, Royal Institute of Technology, Stockholm, Sweden.
    Sustainable strategies in a declining housing market: a comparative study2018Inngår i: International Journal of Management Practice, ISSN 1477-9064, E-ISSN 1741-8143, Vol. 11, nr 4, s. 400-421Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    The purpose of this study is first to examine and comparesustainable strategies within public and private housing companies in decliningmarkets in central Sweden. Then, the study evaluates the impact of newlegislation that requires public housing companies to act in a ‘businesslike’way, in the same way as a long-term private company. A quantitative studywas conducted based on a survey sent to 72 housing companies. The resultsshow that public housing companies are more strategy oriented than privatehousing companies. The results can be viewed as an on-going interactionprocess, where a company’s strategies affect its profit. The study aims toincrease the understanding of activities within housing companies in adeclining market that engage the companies in sustainable strategies toimprove their market knowledge and profit.

  • 10.
    Ahmadi, Zahra
    et al.
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Sundström, Agneta
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    The market intelligence impact on strategic performance in declining markets2017Inngår i: International Journal of Applied Business and Economic Research, ISSN 0972-7302, Vol. 15, nr 15, s. 457-473Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This study examines how companies in declining markets operate in the context of market intelligence, responding to customer needs and applying them tostrategic performance. A quantitative survey was sent to 214 public housing companies. The results indicate that market intelligence creates commitment and is significant. A positive relationship was found between data gathering, dissemination, and responsiveness, which indicates that the companies comprehend market needs but companies have difficult to manage construction strategies that improve strategic performance. There was a low value of strategic performance; a link between market intelligence and the chosen strategy was not confirmed. Companies know what the market wants but base their decision on previous strategic performanceon economic conditions in the municipality instead.

  • 11.
    Ahmadi, Zahra
    et al.
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Sundström, Agneta
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    The role of market intelligence in declining markets: public housing companies in Sweden2015Konferansepaper (Fagfellevurdert)
  • 12. Akter, Ruzlin
    et al.
    Rathnayaka, Shashiprabha
    Ahmadi, Zahra
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    The effect of leadership and organisational culture on organisational innovation2023Inngår i: International Journal of Services Technology and Management, ISSN 1460-6720, E-ISSN 1741-525X, Vol. 28, nr 5/6, s. 360-388Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose

    The purpose of the study is to explore the impact of company leadership and organizational culture in the development of organizational innovation.

    Design/methodology/approach

    The qualitative approach is applied via 12 interviews from six different organizations, encompassing both service providers and product manufacturers, in the countries of Sweden and Sri Lanka.

    Findings

    Leadership and organizational culture together influence the development of innovation. The findings suggest that process- and job-oriented culture, as well as transactional leadership, have both positive and negative impacts in developing innovation. Result-oriented, employee-oriented, pragmatic culture and an open system, together with transformational leadership, are found to be more effective.

    Research limitations/implications

    This study was limited to six organizations, specific industries and national cultures. Researchers could explore in depth to identify which factors particularly lead to the failure or success of innovativeness in a particular industry, through comparing national cultures.

    Practical implications

    This study helps managers decide how to serve best within the organizational and national culture, while learning about the influential result of the culture and leadership on innovation. With the aid of this study, organizations will be able to identify factors that may help them to be innovative and competitive in the market.

    Originality

    This study highlights the importance of leadership and organizational cultures effect on an organization's innovation, as well as showing how it improves the companies ability to both meet consumer expectations and contribute to their national economy. 

    Fulltekst (pdf)
    fulltext
  • 13. Edström, Andreas
    et al.
    Nylander, Beatrice
    Molin, Jonas
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Ahmadi, Zahra
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Sörqvist, Patrik
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi.
    Where service recovery meets its paradox: Implications for avoiding overcompensation2022Inngår i: Journal of service theory and practice, ISSN 2055-6225, E-ISSN 2055-6233, Vol. 32, nr 7, s. 1-13Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose

    The service recovery paradox (SRP) is the phenomenon that happens when customer satisfaction level post-service failure and recovery surpasses the customer satisfaction level achieved at error-free service. The aim of this study was to identify how large the size of compensation has to be at recovery for customer satisfaction to surpass that of error-free service (i.e. to identify a threshold value for SRP). The purpose of this is to inform managers how to restore customer satisfaction yet avoid overcompensation.

    Design/methodology/approach

    The paper covers two studies. Study 1 used the novel approach of asking participants who had experienced a service failure in the hotel industry what amount of money (recovery) would make them more satisfied than in the case of error-free service. Study 2 then tested the compensation levels expressed by Study 1 participants to be sufficient for the service recovery paradox to occur.

    Findings

    Study 1 indicated that the threshold for the SRP was (on average) around 1,204 SEK, or just over 80% of the original room reservation price of 1,500 SEK (approx. $180). Study 2 found that (on average) the customer satisfaction of participants who received 1,204 SEK in compensation for service failure marked the point where it surpassed that of error-free service. Participants who received 633 SEK were less satisfied; participants who received 1,774 SEK were more satisfied.

    Research limitations/implications

    The findings are context-specific. Future research should test the findings' generalizability.

    Practical implications

    The approach used in this paper could provide managers with a tool to guide their service recovery efforts. The findings could help hotel managers to make strategic decisions to restore customer satisfaction yet avoid overcompensation, given a legitimate service failure in which the organization is at fault.

    Originality/value

    Numerous previous studies have investigated the occurrence or absence of the SRP at predetermined compensation levels. This paper used a novel approach to find a quantitative threshold at which the magnitude of the recovery effort makes customer satisfaction surpass that of error-free service

    Fulltekst (pdf)
    fulltext
  • 14.
    Homayoun, Saeid
    et al.
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Rezaee, Zabihollah
    Fogelman College of Business and Economics, The University of Memphis, USA.
    Ahmadi, Zahra
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Corporate Social Responsibility and Its Relevance to Accounting2015Inngår i: Journal of Sustainable Development, ISSN 1913-9063, E-ISSN 1913-9071, Vol. 8, nr 9, s. 178-189Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Corporate social responsibility (CSR) has been extensively and inconclusively debated in the literature. In this essay, we examine the development of CSR by both reviewing the evolution of the conceptual framework and models of CSR and discussing social responsibility accounting and auditing. We conclude that both business and academic communities worldwide should pay closer attention to CSR and its components of economic, social, and environmental performance. Business organizations worldwide are just starting to recognize the importance of quality as it relates to CSR and the link between profitability and social behavior. Justifications for CSR are fulfilling moral obligations, maintaining a good reputation, ensuring sustainability and licensing to operate, and creating shared value for all corporate stakeholders.

  • 15.
    Jabbari, Mona
    et al.
    CitUpia AB.
    Ahmadi, Zahra
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Ramos, Rui
    Urban and Regional Planning, Department of Civil Engineering, University of Minho, 4710-057 Braga, Portugal.
    Defining a digital system for the pedestrian network as a conceptual implementation framework2022Inngår i: Sustainability, E-ISSN 2071-1050, Vol. 14, nr 5, artikkel-id 528Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    In cities today, the digitalization of mobility is one of the most crucial tools that link each single mobility service providers (e.g., ride sharing, public transportation, air travel, etc.) to users. Based on the smart pedestrian network model, the purpose of this study is to initially provide the requirements towards the digitalization of a pedestrian network model and subsequently to draft an institutional framework towards the effective implementation and management of pedestrian mobility that will develop/create a pedestrian network as a new structure in the city. The methodology is applied in three phases, with three separate approaches: “desk approach” for a data gathering standard that is knowledge-based and connected to walkability; a “digitalization approach” for citizen and stakeholder participation in policy co-creation; and a “business approach”. A business approach is defined as a set of operations that takes one or more types of input and produces a customer-valued outcome. In this case, customers are citizens and the business approach by applying a digital system is assessing policies and finding/defining an optimized combination of shared applicable/effective policies to implement the pedestrian network. By boosting an innovative linkage of these three phases, digitalization of the pedestrian network has great potential to improve the walkability planning process and therefore to create more sustainable and livable urban spaces.

    Fulltekst (pdf)
    fulltext
  • 16.
    Steiner, Lars
    et al.
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Ahmadi, Zahra
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Renewal of The Swedish Million Dwelling program, the Public Housing Company and the Local Community, Hindrances and Mutual Aid2013Konferansepaper (Annet vitenskapelig)
    Abstract [en]

    Public housing is a vital factor in community development. Successful city, housing and eco system regeneration design is essential in providing positive community development. This concerns work places, nice dwellings, providing premises for child care, care of the elderly, providing qualitative premises for different kinds of commercial service, providing a nice built environment and housing areas and not the least activating tenants. The public housing companies give value to society by stimulating people, renovating socially and economically sustainable as well as being partners to local business and authorities. By their activities the housing companies contribute to sustainable local and regional growth and the identity and reputation of cities. A Social, Economic and Ecological Reputation Effect (SEERE) model for actions to promote housing and community reputation is presented. The model emphasizes regenerative actions to restore natural eco systems as part of housing renewal strategies and to strengthen municipality reputation.

    Fulltekst (pdf)
    Steiner & Ahmadi
  • 17.
    Sundström, Agneta
    et al.
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Ahmadi, Zahra
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    The Mediating Effects of CSR on Market Orientation Responsiveness in Housing Companies’ Business2018Inngår i: XIX ISA World Congress of Sociology: Book of Abstracts, 2018, s. 928-928Konferansepaper (Fagfellevurdert)
    Abstract [en]

    Market orientation research assumes that the company’s knowledge of customer needs has an impact on their responsiveness to customer requirements. From a Corporate Social Responsibility (CSR) perspective, it is not enough to be responsive to customers’ expressed needs, as accountability should be proactively integrated in core business operations including taking responsibility for stakeholders. As CSR effects on market orientation have received limited interest in research, this study investigates the mediating role of CSR on company responsiveness to customer needs from a market intelligence perspective.

    Attention is paid to Swedish public housing companies to manage the transformation from being socially-driven to becoming economically-driving based on return of investments. Traditionally, the public HCs’ offered living conditions based on the principle that all people are entitled to good housing, which meant that they gained a price-setting role in the housing market. Their social role and economic importance are especially critical in declining markets. The new legislation expects of companies to act market oriented and based on economic principles. Suggested is that customer needs are handled by CSR. In this study the three elements of CSR (social, economic and environmental) are investigated to improve knowledge of their separate mediating role on market orientation. To improve comparability both public and private HCs in declining markets are investigated.

    The purpose of this study is to examine how CSR elements have mediating effects on public housing companies’ activities in the markets.

    The quantitative method is applied. The result is based on a survey sent to 289 Swedish public housing companies.

    The results show that the all dimension of CSR are more positively correlated with market orientation responsiveness in public HCs.

    This study deal with public housing companies and intend only to highlight the effects of CSR as having mediating influence as crucial for company´s customer commitment.

  • 18.
    Sundström, Agneta
    et al.
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Ahmadi, Zahra
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    The Mediating Role of CSR on the Market Orientation and Strategic Performance Relationship: A Study of the Public Housing Companies in Sweden2019Inngår i: Sustainability, E-ISSN 2071-1050, Vol. 11, nr 6, artikkel-id 1537Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This article serves to analyze the impact of corporate social responsibility (CSR) on (1) the market orientation and strategic performance relationship related to public housing companies’ choice of construction strategies and (2) the companies’ responsiveness to gathered and disseminated customer information. The quantitative method is applied, with data analyzed by the PROCESS analysis. The result is based on a survey sent to 289 public housing companies in Sweden. Previous research suggests a positive relationship between market orientation and strategic performance, which was not confirmed by this study. When testing the mediation effects of CSR on the market orientation and construction strategies relationship, these hypotheses were confirmed related to social and environmental dimensions—not economic ones. This study was limited to public housing companies, a sector that radically differs from the situation of companies in the open market. The study increases public housing companies’ knowledge of CSR effects on the market orientation and strategic performance relationship. This result contributes useful information for companies implementing CSR in their activities. The study highlights the importance of integrating CSR into an organization’s market orientation work and shows how CSR improves the companies’ ability to meet customers’ strategic needs.

  • 19.
    Sundström, Agneta
    et al.
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Ahmadi, Zahra
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    The mediating role of CSR on the market orientation strategic responsiveness and performance relationship2018Konferansepaper (Fagfellevurdert)
  • 20.
    Sundström, Agneta
    et al.
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Ahmadi, Zahra
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Hyder, Akmal
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Market and innovation orientation typology: proposition and illustrations2016Inngår i: Marketing Intelligence & Planning, ISSN 0263-4503, E-ISSN 1758-8049, Vol. 34, nr 3, s. 376-393Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose – The purpose of this paper is to develop a typology based on the market orientation (MO) and innovation orientation (IO) of firms, and to illustrate the extent to which public housing companies (PHCs) fit into this framework.

    Design/methodology/approach – A qualitative study of 11 PHCs in central Sweden was conducted to classify their positions in the typology. Interviews with semi-structured and open-ended questions were used to collect the data.

    Findings – Four PHC types were identified by combining high and low MO and IO. This study offers insights on the importance of combining MO and IO. The overall findings show that MO and IO combination is not static and must be handled according to context. The MO-IO typology developed could be tested in a quantitative study on a larger sample of public or combined public and private housing companies.

    Research limitations/implications – An empirical study comparing public and private housing companies on the basis of the proposed typology in relation to economic contingencies in the environment would further knowledge in this area.

    Practical implications – The current study gives managers an indication of their position in the typology, which can be used as a tool for improving performance.

    Originality/value – This paper describes PHCs within a proposed typological framework.

  • 21.
    Sundström, Agneta
    et al.
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Ahmadi, Zahra
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Hyder, Akmal
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Market and Innovation Orientation: A Typology of Public Housing Companies in Sweden2013Inngår i: World Academy Of Science, Engineering And Technology Issue 0076 April 2013, 2013, s. 4-12Konferansepaper (Annet vitenskapelig)
    Abstract [en]

    Abstract— The purpose of this paper is to develop a typology based on market orientation (MO) and innovation orientation (IO), and to illustrate to what extent housing companies in Sweden fit within this framework. A qualitative study on 11 public housing companies in the central part of Sweden has been conducted by the help of open and semi-structured questions for data collection. Four public housing company types’ i.e. reactive prospector, proactive prospector, reactive defender and proactive defender have been identified by the combination of MO-IO dimensions. Future research can include other dimensions like entrepreneurship and network to observe how it particularly affects MO. An empirical study can compare public and private housing companies on the basis of MO and IO dimensions. One major contribution of the paper is the proposition of typology which can be used to describe public housing companies and deciding their future course of actions.

     

    Keywords— Customer-led, economy, innovativeness, market orientation.

    Fulltekst (pdf)
    Market and innovation orientation
  • 22.
    Sundström, Agneta
    et al.
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Ahmadi, Zahra
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Mickelsson, Kristina
    Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi.
    Implementing social sustainability for innovative industrial work environments2019Inngår i: Sustainability, E-ISSN 2071-1050, Vol. 11, nr 12, artikkel-id 3402Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Industrial companies are in a situation that requires them to reconsider their social sustainability agenda in order to attract new employees. Building upon interviews with CEOs and HR managers in 20 small medium enterprises (SMEs), this study aims to analyze how high-tech companies and industrial engineering companies define and implement social sustainability into business strategies and operations. Data was collected from 20 interviews and secondary information coded for categorical data analysis in SPSS Statistics 22 software. The findings show that although the companies have adopted several kinds of International Organization for Standardization (ISO) standards, social sustainability is still absent from their operational activities and is considered of lower importance than environmental sustainability. Thus, the implementation of social sustainability can be considered symbolic rather substantive. The study also shows differences between the two groups of companies. The high-tech company group pays little attention to social sustainability aspects, instead focusing on product innovation development. While the industrial engineering group has some interest in social sustainability, their focus is primarily on issues linked to health and safety in order to meet increasing demands from supply chain compliance. Neglecting social aspects of sustainability, such as addressing gender equality and diversity, may cause difficulties in attracting a new workforce.

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